Amul: the taste of india by---------virendra gupta vv virendra gupta hemant gurav.
The marketing mix of amul discusses in depth the 4p's of amul and how this brand has expanded its dairy products portfolio and product mix. Brand audit of amul by : group 2 amul's advertising and marketing spend has never exceeded 1% of its revenues buttressing strengths:.
Dr verghese kurien, former chairman of the gcmmf -the man behind the success of amul has a 15% market share in the rs 15,000 crore.
Amul has won over hearts along with market share to become a highly valued brand with an indian origin amul was formed because of a revolt of dairy farmers. Amul marketing strategy 1 presented by: bnaresh afb-2012/14004 k rajkumar afb-2012/14013 2 a brief history •amul the co-operative.
The above diagram illustrates the 4ps of marketing that a marketer adopts to plan the communication of a brand or product product amul.